Typically, we compute the lifespan of every single customer using survival analysis. Once we’ve done that, you get a sense of what the longest life is of a customer. Based on that, you can choose the truncated time spans for computing customer lifetime value. We will typically calculate CLV for multiple year horizons, depending on the business. Sometimes, we will also compute full lifetime horizons as well.
Retina AI Brings Customer Lifetime Value Analytics To Google Ads
Retina AI announces integration with Google Ads, allowing customers to see which campaigns are most effective at reaching customers with high lifetime value. LOS…
Are Third-Party Cookies Dying in 2023?
Marketers are staring down the death of third-party cookies in 2023, and some people are panicking. History has a tendency of repeating itself. So, what…
Retina AI is a Built In Best Place to Work Recipient
Retina AI is proud to announce we’ve been named as one of Built In’s 2022 Best Places to Work.
A Year in Blog Posts: The Most Impactful Marketing Developments in 2021
As 2021 comes to a close, we’ve collected our favorite blog posts that reflect on some of the biggest changes the marketing space encountered this year.
The Evolving Future of Crypto and NFTs in Facebook Advertising
Facebook is the backbone of many brands’ customer acquisition strategy. After Facebook’s recent change allowing cryptocurrencies to advertise on their platform, marketers are left to wonder what this may mean for the future of Facebook advertising.
How Marketing Leaders are Adapting to the Changes in the Digital Landscape
The digital marketing landscape is constantly evolving and changing, but arguably nothing has changed it more than Apple’s iOS 14.5 release in April of 2021.…
Securing Investors with Solid Metrics and Customer Relationships
Raising capital is an exciting and challenging time for most organizations. Experts Andrew Dunst and Chris Hill answered attendee-submitted questions about how to attract potential investors during part one of our Financial Executive Series.
Tackling the Inevitable Inflation from the Holiday Supply Chain Shortage
Inflation is dramatically affecting companies’ gross margins and their profitability. However, if you know how profitable your customers will be throughout the duration of your relationship, you can more intelligently determine how to tackle the problem of inflation.
How to Survive the Holiday Season During the Supply Chain Shortage
The global supply chain has been devastated by the COVID-19 pandemic. We’re digging into all of the ways it will affect the holiday season and new year.