Campaign Budget Optimization
Strategic marketers are always looking for ways to optimize their ad spend. Oftentimes, they will even go so far as to calculate their own target CPAs for each campaign. The issue is that most marketers have to wait 30, 60, or even 90 days before they can measure previous campaign performance and adjust future budgets accordingly. Retina Early CLV empowers marketers to make smart choices about where to focus their ad spend in real time, by reserving their highest CPAs for high-value customers and prospects.