CLV Lead Scores
You are probably already attempting to segment leads by their potential value and adjusting your CAC accordingly. Maybe you’re trying to determine a prospect’s potential value based on website behavior, referrals, or UTM parameters. But those methods are fairly rudimentary.
What if you could know the value of every lead? This is where Retina’s early CLV model comes into play.
Early CLV, or eCLV, can predict a lead’s lifetime value even before they make their first purchase. Not only are these lifetime values available at the individual level, they can also be updated on a weekly or even daily basis. As such, clients can continuously re-allocate CAC dollars towards the highest value leads and create specific incentives to convince those leads to convert.