Retina's Approach to Customer Lifetime Value
Retina built a new CLV model that is fast, accurate, versatile, and early in the customer journey.
Download the whitepaper to learn:
- How Retina’s approach goes beyond RFM and BTYD models
- How Retina estimates customer-level patterns to simulate behavior into the future.
- Business applications for customer lifetime value in marketing, finance, customer success, and more
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CLV Over Time
Discover how to predict CLV over time at the customer level. This level of precision is critical for personalized decision making, including these use cases:
- Growth marketing
- Fiscal and inventory projections
- Customer success and fulfillment
- Unit economics and analytics
Campaign Budget Optimization
Optimize your campaign in near real-time with predictive CLV available at first purchase.
CLV Lead Scoring
Build microsegments and determine each lead’s value before the point of purchase.
Optimize ad spend with lookalike audiences and value-based bidding strategies.