Retina Early CLV

We are the only customer intelligence partner that unlocks customer lifetime value even before the first transaction. Know down to the week when each customer will make another purchase or churn.

Predictive CLV metrics give you the power to optimize campaigns and workflows in real-time. When your competition is waiting for historical data, you’ll already be moving ahead.

Campaign Budget Optimization with CLV

Optimize your acquisition campaign budget with real-time customer lifetime value metrics.

  • Increase marketing efficiency by 30%
  • Boost incremental CLV by 44% with our lookalike audiences
  • Earn 8X ROAS on acquisition campaigns

Customer Lifetime Value Calculations

Top Use Cases for Early Predicted CLV

Campaign Budget Optimization

Optimize your campaign in near real-time with predictive CLV available at first purchase. Learn more.

CLV Lead Scoring

Build microsegments and determine each lead’s value before the point of purchase. Learn more.

Lookalike Audiences

Triple your return on ad spend with Retina’s customer lifetime value-based lookalike audiences. Learn more.

Value-Based Bidding

Spend the right amount acquiring each customer based on their expected customer lifetime value. Learn more.

Financial & Customer Health

Report on the health and value of your customer base. Learn more.

Product-Market Fit with Personas

Uncover the features that drive valuable customer behavior to inform your company’s product strategy. Learn more.

Customer Service

Put exceptionally accurate customer value information into the hands of your customer service reps. Learn more.

Customer Journey Management

Determine what channels boost CLV. Identify the content and experiences that increase revenue. Learn more.


Focus costly retention efforts on your highest-value customers and time campaigns by estimated churn date. Learn more.

Shipping and Supply Chain

Predict future purchases dates for supply chain management and prioritize shipments by CLV. Learn more.

Early Value Drivers

Determine behaviors and features associated with high lifetime value customers. Learn more.

LTV Incrementality Measurement

Measure what factors drive LTV incrementality from product purchases to marketing interactions. Learn more.

Retina Early CLV

Get access to the following data points to optimize your strategies across marketing, sales, product, customer success, and more.

  • Customer-level CLV
    • Total, Future, and Median CLV
    • CLV Percentiles
  • Customer-level Risk
    • Expected date of next purchase
    • Timing between purchases / engagements
    • Probability a purchase will never happen again
    • Expected churn date

Customer lifetime value modeling

How Retina works


Start with our two day deep dive about all things customer lifetime value.


Retina collaborates with your data science team to integrate into your workflow and start scoring customers within days.

Customer Lifetime Value Modeling Company


Partner with our strategy consultants to leverage action plans across your business.

Integrations & Partners

Retina integrates directly with your data warehouse and the tools you already use with minimal configuration. We also partner with customer data and analytics platforms to make your workflow seamless.

Retina Integrations Retina Integrations

"Retina uncovered key customer behaviors that will deliver multi-million dollar opportunities for us."

– Dan Murray

CFO, Dollar Shave Club

See what Retina can do for you.

Are you ready to quantify your efforts by making customer lifetime value part of your workflow?

Model Long-Term Customer Value