CFOs & Financial Leaders
Retina’s solution helps finance leaders use data-driven insights to improve growth, allocate budgets, and evaluate over all customer and company health.
Before Retina
Problems CFOs and Finance face:
- How to justify budget allocations based on company performance
- What customer segments will support long-term growth
- Ways to tell the company’s financial health story
- Why growth has increased or decreased
- How to plan for future growth
With Retina
Step 1
Decision & Integration
Step 2
Insights & Action
Step 3
ROI & Beyond
1. Decision & Integration
- Decide to partner with Retina
- Data ingest to deployment in 2 weeks or less
- Leverage integrations for fast data sharing
- Access to customer table by chance of lapse after 2 weeks
2. Insights & Action
- Determine what actions bring in new customers with high-brand loyalty
- Deprioritize low-value initiatives and customer segments
- Re-evaluate the customer base using customer lifetime value
- Focus acquisition spend on high-value customers and fire low-value customers
- Find new strategic initiatives that prioritize high-value customer segments
3. ROI & Beyond
- Reduce average CAC and improve retention and customer lifetime value
- Improve company’s CLV:CAC ratio by 100%
- Reallocate budgets to emphasize unit economics and brand equity
- Generate smarter long-term revenue projections
