Mary Meeker Report Highlights LTV-to-CAC Ratio
Last week, Mary Meeker released her 2019 Internet Trends Report – and the Retina team was at Vox/Recode’s Code Conference to see it. In her…
Featured Posts
Facebook and Google Are Using the Wrong ROAS (And How to Fix That)
I have spent a long time working with clients who do most of their customer acquisition through Google and Facebook, and I even spent two…
7 Ways Machine Learning Projects Fail
Machine learning is transforming the world. However, not all machine learning projects succeed. Through our years of experience in this field, we’ve identified several common…
Busting 5 Common Myths About the California Consumer Privacy Act (CCPA)
At Retina, we model the customer data of our clients to derive predictive lifetime value (LTV) insights. We live and breathe in petabytes of customer…
Cluster Messy Data with Generalized Low Rank Models
Clustering is a powerful way to use the features of individuals to group similar individuals together. This enables businesses to understand and take action based…
DataOps Principles: How Startups Do Data The Right Way
If you have been trying to harness the power of data science and machine learning — but, like many teams, struggling to produce results —…
Why Game of Thrones Episode 8.3 Was Objectively Bad
Unfortunately, I watched Game of Thrones season 8 episode 3. [SPOILERS WARNING BELOW] On Game of Thrones fandom, I imagine I fall somewhere in the…
Facebook and Google Are Using the Wrong ROAS (And How to Fix That)
I have spent a long time working with clients who do most of their customer acquisition through Google and Facebook, and I even spent two…
RNNs vs Traditional ML for Predictive Customer Lifetime Value
At Retina, we build models to predict Customer Lifetime Value (CLV). Our data science team is constantly working to refine and improve upon those models,…
Data Science for French Fries
The Retina Data Science team enjoys geeking out on data, and eating. So we decided to do both at the same time! We grabbed some…
7 Questions Every Marketer Needs to Ask About Customer Lifetime Value Now
Customer lifetime value (CLV or LTV) is a term that is used rather loosely in most organizations. When I first started working at PayPal, I…
7 Ways Machine Learning Projects Fail
Machine learning is transforming the world. However, not all machine learning projects succeed. Through our years of experience in this field, we’ve identified several common…