Personalize Customer Service with CLV
Learn how to quantify customer service and appeasements based on customer lifetime value.
Featured Posts
How Retina Solves the Facebook Attribution and ROAS Problems
By focusing on first-party data to send predictive metrics like customer lifetime value and CLV:CAC ratios back to Facebook, advertisers can understand the long-term value of their customers from the point of first purchase.
Fire Your Bad Customers Before Talking to Investors
Read how bad customers impact your business from a growth perspective and from the viewpoint of board members and investors.
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How Retina Solves the Facebook Attribution and ROAS Problems
By focusing on first-party data to send predictive metrics like customer lifetime value and CLV:CAC ratios back to Facebook, advertisers can understand the long-term value of their customers from the point of first purchase.
Fire Your Bad Customers Before Talking to Investors
Read how bad customers impact your business from a growth perspective and from the viewpoint of board members and investors.
Why Paid Retention Might Be Cheaper Than You Think
With predictive customer lifetime value metrics, retention marketing via paid channels might be cheaper than you think.
2020 Marketing Spend and 2021 Predictions
Let’s take one final look at 2020 before we move forward into 2021. In terms of marketing spend, how did budgets shape up? After reviewing…
How Healthy Is Your Customer Base?
Track the health and quality of your customers by looking at the distribution of product-market fit in the form of a cumulative revenue concentration graph.
Tis the Season for CLV
In our recent blog, we discussed how COVID-19 has changed online shopping, possibly forever. How will these trends impact holiday shopping for 2020? In CommerceNext’s…
2021 Communication Hacks
Think back to late March. Every brand and retailer, from global department stores to small stores and eCommerce sites, sent an email to their customers.…
COVID-19 Has Changed Online Shopping Forever
During the week of March 15, the search term “toilet paper” reached peak popularity on Google, or a value of 100. For comparison, the value…