5 Lessons Data Scientists Need to Know About Moving Models to Production
This article shares the common issues that data teams face when moving their models from development to production systems and how these issues could be…
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Why It Is Important to Calculate CLV at the Individual Level
The most popular and commonly used customer lifetime value (CLV) models benchmark their strength on aggregate metrics. When compared at the aggregate level, many of…
A Guide to Marketing Decision Optimizations
You’re a growth marketer with an analytical mind and a creative side. Each quarter, you lead content strategy, review creative content, allocate budgets, and plan…
Stop Wasting Retention Ad Spend on High Lifetime Value Customers
You are wasting retention advertising dollars, and you might not know it. Marketers often look for low cost per click (CPC) and high conversion rates…
A Checklist to Design Your Data Platform
Have you done a “digital transformation” but find your business fails to get real value from your data? Are you finding new data-related pain points,…
A Guide to Marketing Decision Optimizations
You’re a growth marketer with an analytical mind and a creative side. Each quarter, you lead content strategy, review creative content, allocate budgets, and plan…
Why It Is Important to Calculate CLV at the Individual Level
The most popular and commonly used customer lifetime value (CLV) models benchmark their strength on aggregate metrics. When compared at the aggregate level, many of…
How to Get Your Business Unstuck During COVID-19
The speed and scale of COVID-19’s impact is unprecedented and is forcing companies to make critical decisions with incomplete or inaccurate information. In particular, we…
Customer Behavior During COVID-19
At Retina, we know the importance of providing the right value for the right customer. However, these are trying times for many consumers. During COVID-19,…
You Calculated Customer Lifetime Value. Now What?
What to do with all that customer data When analyzing customer data, it’s easy to miss the forest for the trees when bombarded with social…
3 Strategies for Professionals with No Recession Experience
In the summer of 2008, I moved to California and joined Boeing as an engineer. In August 2008, the recession hit and it was not…