Track the health and quality of your customers by looking at the distribution of product-market fit in the form of a cumulative revenue concentration graph.
With predictive customer lifetime value metrics, retention marketing via paid channels might be cheaper than you think.
By focusing on first-party data to send predictive metrics like customer lifetime value and CLV:CAC ratios back to Facebook, advertisers can understand the long-term value of their customers from the point of first purchase.
Read how bad customers impact your business from a growth perspective and from the viewpoint of board members and investors.
With predictive customer lifetime value metrics, retention marketing via paid channels might be cheaper than you think.
Let’s take one final look at 2020 before we move forward into 2021. In terms of marketing spend, how did budgets shape up? After reviewing…
Track the health and quality of your customers by looking at the distribution of product-market fit in the form of a cumulative revenue concentration graph.
In our recent blog, we discussed how COVID-19 has changed online shopping, possibly forever. How will these trends impact holiday shopping for 2020? In CommerceNext’s…
Think back to late March. Every brand and retailer, from global department stores to small stores and eCommerce sites, sent an email to their customers.…
During the week of March 15, the search term “toilet paper” reached peak popularity on Google, or a value of 100. For comparison, the value…
This is an opinionated guide on how to use DataOps to deliver business value from data. It is a prescriptive fix for organizations struggling to…
