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Featured Posts
How Retina Solves the Facebook Attribution and ROAS Problems
By focusing on first-party data to send predictive metrics like customer lifetime value and CLV:CAC ratios back to Facebook, advertisers can understand the long-term value of their customers from the point of first purchase.
7 Questions Every Marketer Needs to Ask About Customer Lifetime Value Now
Customer lifetime value (CLV or LTV) is a term that is used rather loosely in most organizations. When I first started working at PayPal, I…
3 Secret Strategies for Superpowered Facebook Marketing via Customer Lifetime Value
Are you finding it increasingly more expensive to acquire customers on Facebook? Are the customers you acquire spending less and threatening your profitability? We’ve seen…
What Is the Difference Between CLV and LTV?
There are plenty of acronyms floating around the analytics space. It can be hard to keep track. Even with predictive customer metrics, we have LTV,…
Predicting CLV for Prospective Customers
How Car Salespeople Figure Out Your Value to Them Have you ever noticed how car sales professionals try to estimate your financial worth with small…
Discussing Solutions For Facebook Attribution and ROAS Challenges Following IDFA
Earlier this year, Apple began releasing iOS 14.5. This update prompted users to answer whether they would allow their data to be tracked for advertising…
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A Year in Blog Posts: The Most Impactful Marketing Developments in 2021
As 2021 comes to a close, we’ve collected our favorite blog posts that reflect on some of the biggest changes the marketing space encountered this year.
The Evolving Future of Crypto and NFTs in Facebook Advertising
Facebook is the backbone of many brands’ customer acquisition strategy. After Facebook’s recent change allowing cryptocurrencies to advertise on their platform, marketers are left to wonder what this may mean for the future of Facebook advertising.
How Marketing Leaders are Adapting to the Changes in the Digital Landscape
The digital marketing landscape is constantly evolving and changing, but arguably nothing has changed it more than Apple’s iOS 14.5 release in April of 2021.…
Securing Investors with Solid Metrics and Customer Relationships
Raising capital is an exciting and challenging time for most organizations. Experts Andrew Dunst and Chris Hill answered attendee-submitted questions about how to attract potential investors during part one of our Financial Executive Series.
Tackling the Inevitable Inflation from the Holiday Supply Chain Shortage
Inflation is dramatically affecting companies’ gross margins and their profitability. However, if you know how profitable your customers will be throughout the duration of your relationship, you can more intelligently determine how to tackle the problem of inflation.
How to Survive the Holiday Season During the Supply Chain Shortage
The global supply chain has been devastated by the COVID-19 pandemic. We’re digging into all of the ways it will affect the holiday season and new year.
What is CAN-SPAM?
CAN-SPAM was designed to regulate how commercial and marketing emails are sent. Senders found in violation of CAN-SPAM can be fined upwards of $40,000 per email sent in violation.
Holiday Tips for a Changing Marketing Landscape, Part 2: Making the Best of a Wealth of Data
At this point, retail eCommerce marketers already understand that crafting a highly personalized digital marketing experience is necessary to attract new customers as their expectations…