Marketing Data Checklist: 8 Questions for the Data-Driven Marketer

Brad Ito: CTO, RETINA Maybe you’ve heard that you need to map your customer journey or that all the real data-driven marketers are using a 360 degree customer view. If you’ve started looking into either of these things, you’ve probably uncovered a dizzying number of technology offerings, all claiming to provide similar capabilities. How can…

Predicting Lifetime Value (LTV) Before a Prospect Becomes a Customer

Emad Hasan: COO, RETINA How Car Salespeople Figure Out Your Value to Them   Have you ever noticed how car sales executives try to estimate your financial worth with small talk and the questions that precede your visits to any car dealership store?  These salespeople tend to ask some quite simple but rather absurd questions even before…