You Calculated Customer Lifetime Value. Now What?
What to do with all that customer data When analyzing customer data, it’s easy to miss the forest for the trees when bombarded with social…
Featured Posts
Predicting Customer Lifetime Value (CLV) Before a Prospect Becomes a Customer
How Car Salespeople Figure Out Your Value to Them Have you ever noticed how car sales professionals try to estimate your financial worth with small…
3 Secret Strategies for Superpowered Facebook Marketing via Customer Lifetime Value
Are you finding it increasingly more expensive to acquire customers on Facebook? Are the customers you acquire spending less and threatening your profitability? We’ve seen…
3 Strategies for Professionals with No Recession Experience
In the summer of 2008, I moved to California and joined Boeing as an engineer. In August 2008, the recession hit and it was not…
Preparing for the Economic Headwinds Created by the Coronavirus
Coronavirus disease 2019 (COVID-19) has caused plenty of uncertainty across the country and around the world. While articles and checklists abound on how to prepare…
How Retina Go Empowers Shopify Business Owners to Target Better Customers
Shopify makes it easy for both seasoned and aspiring business owners to offer their products and services online. But, getting to know customers you might…
3 Principles of Stakeholder Management for Data Scientists
As a data scientist, you might evaluate your own work based upon accuracy, completeness, models, or some other criterion. But, if you’re not able to…
Retina Featured on 2X eCommerce Podcast
Looking for the best-kept secret in eCommerce? Don’t miss the recent episode of the 2X eCommerce podcast, where Kunle Campbell interviews Retina’s CEO Micheal Greenberg…
Using R Plumber and Slack to Run Data Science Pipelines
Using R Plumber and Slack to Run Data Science Pipelines Last year I published a starter guide that explains how we used the R…
4 Top Machine Learning Use-Cases for Consumer Marketing
You’ve heard lots of hype about machine learning, but how can it REALLY help you get and edge in consumer marketing? We’ve been doing data…
Four Principles of Data Science Ethics at Retina
Does your data science team worry about aligning your work with your values? Data science and machine learning provide new capabilities, and with those come…