Data Science for French Fries
The Retina Data Science team enjoys geeking out on data, and eating. So we decided to do both at the same time! We grabbed some…
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Predicting Lifetime Value (LTV) Before a Prospect Becomes a Customer
How Car Salespeople Figure Out Your Value to Them Have you ever noticed how car sales executives try to estimate your financial worth with small…
Marketing Data Checklist: 8 Questions for the Data-Driven Marketer
Maybe you’ve heard that you need to map your customer journey or that all the real data-driven marketers are using a 360 degree customer view.…
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7 Questions Every Marketer Needs to Ask About Customer Lifetime Value Now
Customer lifetime value (CLV or LTV) is a term that is used rather loosely in most organizations. When I first started working at PayPal, I…
7 Ways Machine Learning Projects Fail
Machine learning is transforming the world. However, not all machine learning projects succeed. Through our years of experience in this field, we’ve identified several common…
Starter Guide to R Plumber + Slack (a detailed walkthrough)
Git Repository Context & Inspiration I was inspired last month by RStudio::conf (2019) to start publishing some of the fun R work I have been…
Marketing Data Checklist: 8 Questions for the Data-Driven Marketer
Maybe you’ve heard that you need to map your customer journey or that all the real data-driven marketers are using a 360 degree customer view.…
Predicting Lifetime Value (LTV) Before a Prospect Becomes a Customer
How Car Salespeople Figure Out Your Value to Them Have you ever noticed how car sales executives try to estimate your financial worth with small…