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Retina AI Blog

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Featured Posts

Data Science

How Healthy Is Your Customer Base?

Track the health and quality of your customers by looking at the distribution of product-market fit in the form of a cumulative revenue concentration graph.

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Marketing Strategy

Why Paid Retention Might Be Cheaper Than You Think

With predictive customer lifetime value metrics, retention marketing via paid channels might be cheaper than you think.

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Strategy

How Retina Solves the Facebook Attribution and ROAS Problems

By focusing on first-party data to send predictive metrics like customer lifetime value and CLV:CAC ratios back to Facebook, advertisers can understand the long-term value of their customers from the point of first purchase.

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Strategy

Fire Your Bad Customers Before Talking to Investors

Read how bad customers impact your business from a growth perspective and from the viewpoint of board members and investors.

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Marketing Strategy

Why Paid Retention Might Be Cheaper Than You Think

With predictive customer lifetime value metrics, retention marketing via paid channels might be cheaper than you think.

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Marketing

2020 Marketing Spend and 2021 Predictions

Let’s take one final look at 2020 before we move forward into 2021. In terms of marketing spend, how did budgets shape up? After reviewing…

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Data Science

How Healthy Is Your Customer Base?

Track the health and quality of your customers by looking at the distribution of product-market fit in the form of a cumulative revenue concentration graph.

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Marketing Strategy

Tis the Season for CLV

In our recent blog, we discussed how COVID-19 has changed online shopping, possibly forever. How will these trends impact holiday shopping for 2020? In CommerceNext’s…

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Marketing

2021 Communication Hacks

Think back to late March. Every brand and retailer, from global department stores to small stores and eCommerce sites, sent an email to their customers.…

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Marketing Strategy

COVID-19 Has Changed Online Shopping Forever

During the week of March 15, the search term “toilet paper” reached peak popularity on Google, or a value of 100. For comparison, the value…

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Data Science Engineering

The Definitive Guide to Delivering Value from Data using DataOps

This is an opinionated guide on how to use DataOps to deliver business value from data. It is a prescriptive fix for organizations struggling to…

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