Retina Featured on 2X eCommerce Podcast
Looking for the best-kept secret in eCommerce? Don’t miss the recent episode of the 2X eCommerce podcast, where Kunle Campbell interviews Retina’s CEO Micheal Greenberg…
Featured Posts
Predicting Customer Lifetime Value (CLV) Before a Prospect Becomes a Customer
How Car Salespeople Figure Out Your Value to Them Have you ever noticed how car sales professionals try to estimate your financial worth with small…
DataOps Principles: How Startups Do Data The Right Way
If you have been trying to harness the power of data science and machine learning —but, like many teams, struggling to produce results— there’s a…
Using R Plumber and Slack to Run Data Science Pipelines
Using R Plumber and Slack to Run Data Science Pipelines Last year I published a starter guide that explains how we used the R…
4 Top Machine Learning Use-Cases for Consumer Marketing
You’ve heard lots of hype about machine learning, but how can it REALLY help you get and edge in consumer marketing? We’ve been doing data…
Four Principles of Data Science Ethics at Retina
Does your data science team worry about aligning your work with your values? Data science and machine learning provide new capabilities, and with those come…
Tech Sprints Speed Runs: How to Validate your Ideas as Fast as Humanly Possible
Are you building products without knowing if anyone will use them? Does market validation seem to take forever? If so, then this post about how…
Clustering Messy Time Series
When clustering data, it can be challenging to handle time series data, especially when the series have differing lengths. As part of my PhD work…
3 Secret Strategies for Superpowered Facebook Marketing via Customer Lifetime Value
Are you finding it increasingly more expensive to acquire customers on Facebook? Are the customers you acquire spending less and threatening your profitability? We’ve seen…
Customer Lifetime Value Migration Over Time
Customer lifetime value (CLV) is not a static metric. It changes over time—sometimes dramatically—as you observe new data about a customer. At Retina, we analyze…
Goal-Driven Customer Segmentation
Customer segmentation is a powerful technique for understanding your customers. However, it can be tricky to successfully implement it in a business context. In this…