Tis the Season for CLV
In our recent blog, we discussed how COVID-19 has changed online shopping, possibly forever. How will these trends impact holiday shopping for 2020? In CommerceNext’s…
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The Definitive Guide to Delivering Value from Data using DataOps
This is an opinionated guide on how to use DataOps to deliver business value from data. It is a prescriptive fix for organizations struggling to…
COVID-19 Has Changed Online Shopping Forever
During the week of March 15, the search term “toilet paper” reached peak popularity on Google, or a value of 100. For comparison, the value…
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2021 Communication Hacks
Think back to late March. Every brand and retailer, from global department stores to small stores and eCommerce sites, sent an email to their customers.…
COVID-19 Has Changed Online Shopping Forever
During the week of March 15, the search term “toilet paper” reached peak popularity on Google, or a value of 100. For comparison, the value…
The Definitive Guide to Delivering Value from Data using DataOps
This is an opinionated guide on how to use DataOps to deliver business value from data. It is a prescriptive fix for organizations struggling to…
Customer Loyalty During and After COVID-19
Brand loyalty has shifted during the pandemic due to increasing price sensitivity, delayed shipping times, product availability, safety concerns, and more. Consider a product like…
Shifts in Buying Behavior and What It Means for Your Business
Back in March, the US economy all but shut down to help slow the rate of spread of COVID-19. At the time, people felt a…
Making the Jump: D2C to Omnichannel
With so many D2C brands selling on Amazon, Target, and Walmart, should you make the jump to omnichannel? We will discuss the pros and cons…
Reading Between the Lines on Profitability During Tapestry’s Earnings Calls
I read through today’s earnings calls by Tapestry and found it to be very interesting. They mentioned the words profit or profitability 40 times and…
How to Use CLV for Customer Success
A lot of customer service and customer support teams are making the shift to customer success or even customer experience. While the former teams are…