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Data Science

How Healthy Is Your Customer Base?

Track the health and quality of your customers by looking at the distribution of product-market fit in the form of a cumulative revenue concentration graph.

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Data Science Engineering

The Definitive Guide to Delivering Value from Data using DataOps

This is an opinionated guide on how to use DataOps to deliver business value from data. It is a prescriptive fix for organizations struggling to…

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Data Science Strategy

How to Co-Create a Vision for Success

2020 has brought an onslaught of changes for all of us. As analytics professionals, many of us have experienced changes within our teams or companies.…

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Data Science

How Analytics Can Inform Product Pricing

With long-term closures and a decrease in consumer spending, retailers accumulated inventory resulting in tied up revenue and additional expenses. In many cases, the stock…

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Data Science

Common Mistakes When Conveying Complex Model Results

You have a working model. You have spent days, even weeks to reach this stage. Now you are preparing for the big day, the day…

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Data Science Strategy

Technical Miscommunication and How to Avoid It

The curse-of-knowledge is a common cause of technical miscommunication, especially when technical terms are involved. Here are a few ways to notice when it is…

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Data Science Strategy

5 Steps to Managing Remote Data Science Teams

Introduction As enterprises begin to reopen post-pandemic, most are recognizing the reality of managing a remote/distributed workforce. Across the globe, businesses are reevaluating how they…

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Data Science Strategy

Calculate the ROI of Building or Buying Data Solutions

This article explains how to make an ROI case for either building or buying data solutions. We will start with the concept of understanding value…

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Marketing Data Science

A Guide to Marketing Decision Optimizations

You’re a growth marketer with an analytical mind and a creative side. Each quarter, you lead content strategy, review creative content, allocate budgets, and plan…

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