How to Co-Create a Vision for Success
2020 has brought an onslaught of changes for all of us. As analytics professionals, many of us have experienced changes within our teams or companies.…
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How Analytics Can Inform Product Pricing
With long-term closures and a decrease in consumer spending, retailers accumulated inventory resulting in tied up revenue and additional expenses. In many cases, the stock…
Common Mistakes When Conveying Complex Model Results
You have a working model. You have spent days, even weeks to reach this stage. Now you are preparing for the big day, the day…
Technical Miscommunication and How to Avoid It
The curse-of-knowledge is a common cause of technical miscommunication, especially when technical terms are involved. Here are a few ways to notice when it is…
5 Steps to Managing Remote Data Science Teams
Introduction As enterprises begin to reopen post-pandemic, most are recognizing the reality of managing a remote/distributed workforce. Across the globe, businesses are reevaluating how they…
Calculate the ROI of Building or Buying Data Solutions
This article explains how to make an ROI case for either building or buying data solutions. We will start with the concept of understanding value…
A Guide to Marketing Decision Optimizations
You’re a growth marketer with an analytical mind and a creative side. Each quarter, you lead content strategy, review creative content, allocate budgets, and plan…
Why It Is Important to Calculate CLV at the Individual Level
The most popular and commonly used customer lifetime value (CLV) models benchmark their strength on aggregate metrics. When compared at the aggregate level, many of…
Preparing for the Economic Headwinds Created by the Coronavirus
Coronavirus disease 2019 (COVID-19) has caused plenty of uncertainty across the country and around the world. While articles and checklists abound on how to prepare…