Clustering Messy Time Series
When clustering data, it can be challenging to handle time series data, especially when the series have differing lengths. As part of my PhD work…
Customer Lifetime Value Migration Over Time
Customer lifetime value (CLV) is not a static metric. It changes over time as new data about a customer is observed. CLV measured a year…
Goal-Driven Customer Segmentation
Customer segmentation is a powerful technique for understanding your customers, however it can be tricky to successfully implement in a business context. In this blog…
5 Steps to Build an Effective Data Science Team
I’ve built and run data teams at Paypal, Facebook, and now at Retina AI. In each of those roles, I’ve also been asked how to…
Data Science User Experience: Lost In Translation
If you ever get the chance to talk to a VP of Analytics or a Head of Data Science, you will find that most have…
How to Make a Customer Lifetime Value Prediction
How much is each one of your customers worth? How much should you spend to acquire them? What about to retain them? Customer lifetime value…
The Lifetime Value of Your Professional Relationships
How important is your co-worker to you? How about your manager or mentor? Let’s use data science to explore the value of professional relationships. Start…
Data Science Recipes
If you’ve been trying to leverage the power of data science – but, like many teams, feeling overwhelmed and unproductive — you’re not alone. Data…
The Secret Business Metric You Are Missing
You are a modern consumer product company looking for the next advantage in the market. You were born digitally transformed; you’ve built marketing and distribution…