Media & Press
Check out the media and press Retina AI gets covered in.
How do you measure success? For most businesses, the answer to that question has been growth. Growth of customers, users, revenue, etc. Not all growth is created equal, however. We have all seen businesses grow at incredible rates and then fall apart just as quickly. So, what growth metrics should we be paying attention to and how should that impact the ways in which we drive growth?
Google today announced that Google Analytics will stop logging IP addresses and the company plans to sunset its legacy Universal Analytics product in a privacy standards overhaul. In its place, Google will introduce Google Analytics 4 (GA4). Universal Analytics (UA) will be shuttered entirely by July 2023. Its replacement, GA4, will be able to accommodate both web and app data collection and comes with built-in privacy features.
Facebook was long one of the surest bets in digital advertising. No longer.
Martha Krueger, who runs a gift-basket business called Giften Market, used to spend her entire advertising budget on Meta Platforms Inc.’s Facebook and Instagram. She picked up a new customer for every $14 she spent.
For online marketers, getting advertisements in front of internet users likely to become long-term customers is crucial to the success of a campaign. To that end, Santa Monica-based startup Retina AI Inc. is developing technology that gives companies the ability to predict whether a specific web user might be likely to respond to an ad — and report whether they already have in the past.
LOS ANGELES, Feb. 1, 2022 /PRNewswire/ — Retina AI, the leading predictive customer lifetime value (pCLV) intelligence company today announced an integration with Google Ads, allowing customers to track how effective their advertising campaigns are in acquiring customers with high lifetime value to brands.
Philadelphia, PA—January 11, 2022—Today, the Business Intelligence Group named 13 executives, 56 companies, and 81 products as leaders and winners of the 2022 BIG Innovation Awards. This annual business awards program recognizes organizations, products, and people that are bringing new ideas to life in innovative ways.
Built In today announced that Retina AI was honored in its 2022 Best Places To Work Awards. Specifically, Retina AI earned a place on the 50 Best Small Companies to Work For in Los Angeles, CA.
Facebook on Wednesday announced its decision to reverse long-standing policy that prevented most cryptocurrency companies from running ads on its services.
The move comes after the company, which is now called Meta, tried and failed to launch a cryptocurrency that could be used to send money online to anyone in the world via Facebook products. The head of Facebook’s cryptocurrency efforts, David Marcus, announced on Tuesday that he will be leaving the company at the end of the year.
Welcome to insideBIGDATA’s “Heard on the Street” round-up column! In this new regular feature, we highlight thought-leadership commentaries from members of the big data ecosystem. Each edition covers the trends of the day with compelling perspectives that can provide important insights to give you a competitive advantage in the marketplace.
The supply chain challenges couldn’t come at a worse time for businesses. After a slower-than-average holiday season last year due to the pandemic, suddenly businesses are faced with supply chain slowdowns that make it difficult for them to deliver their products to customers in a timely fashion.
The environment is changing rapidly for marketers. With the new privacy-focused iOS updates from Apple and Chrome eliminating third-party cookies in 2023 – among other changes – marketers are having to adapt their game to fit with new regulations. One of the big changes is the increasing value found in first-party data. Brands must now rely on opt-in and first-party data to help drive campaigns.
The privacy updates of iOS 15 have changed the game for marketers. Brands have been relying on funnels and retargeting to drive people to their websites using lookalike audiences. Essentially, when a prospect lands on a brand’s website or app they were put into a retargeting pool based on a Facebook pixel or IDFA but iOS 15 is now asking for an explicit opt-in from customers to provide this information.
