Media & Press
Check out the media and press Retina AI gets covered in.
How do you measure success? For most businesses, the answer to that question has been growth. Growth of customers, users, revenue, etc. Not all growth is created equal, however. We have all seen businesses grow at incredible rates and then fall apart just as quickly. So, what growth metrics should we be paying attention to and how should that impact the ways in which we drive growth?
Google today announced that Google Analytics will stop logging IP addresses and the company plans to sunset its legacy Universal Analytics product in a privacy standards overhaul. In its place, Google will introduce Google Analytics 4 (GA4). Universal Analytics (UA) will be shuttered entirely by July 2023. Its replacement, GA4, will be able to accommodate both web and app data collection and comes with built-in privacy features.
A potential agreement between TikTok and Oracle would bar the social platform’s Chinese parent company ByteDance from accessing US consumer data. The move promises greater data privacy and may also bolster the social platform’s advertising brawn. Here’s what you need to know.
Facebook was long one of the surest bets in digital advertising. No longer.
Martha Krueger, who runs a gift-basket business called Giften Market, used to spend her entire advertising budget on Meta Platforms Inc.’s Facebook and Instagram. She picked up a new customer for every $14 she spent.
For online marketers, getting advertisements in front of internet users likely to become long-term customers is crucial to the success of a campaign. To that end, Santa Monica-based startup Retina AI Inc. is developing technology that gives companies the ability to predict whether a specific web user might be likely to respond to an ad — and report whether they already have in the past.
LOS ANGELES, Feb. 1, 2022 /PRNewswire/ — Retina AI, the leading predictive customer lifetime value (pCLV) intelligence company today announced an integration with Google Ads, allowing customers to track how effective their advertising campaigns are in acquiring customers with high lifetime value to brands.
Philadelphia, PA—January 11, 2022—Today, the Business Intelligence Group named 13 executives, 56 companies, and 81 products as leaders and winners of the 2022 BIG Innovation Awards. This annual business awards program recognizes organizations, products, and people that are bringing new ideas to life in innovative ways.
Built In today announced that Retina AI was honored in its 2022 Best Places To Work Awards. Specifically, Retina AI earned a place on the 50 Best Small Companies to Work For in Los Angeles, CA.
Facebook on Wednesday announced its decision to reverse long-standing policy that prevented most cryptocurrency companies from running ads on its services.
The move comes after the company, which is now called Meta, tried and failed to launch a cryptocurrency that could be used to send money online to anyone in the world via Facebook products. The head of Facebook’s cryptocurrency efforts, David Marcus, announced on Tuesday that he will be leaving the company at the end of the year.
Welcome to insideBIGDATA’s “Heard on the Street” round-up column! In this new regular feature, we highlight thought-leadership commentaries from members of the big data ecosystem. Each edition covers the trends of the day with compelling perspectives that can provide important insights to give you a competitive advantage in the marketplace.
The supply chain challenges couldn’t come at a worse time for businesses. After a slower-than-average holiday season last year due to the pandemic, suddenly businesses are faced with supply chain slowdowns that make it difficult for them to deliver their products to customers in a timely fashion.
The environment is changing rapidly for marketers. With the new privacy-focused iOS updates from Apple and Chrome eliminating third-party cookies in 2023 – among other changes – marketers are having to adapt their game to fit with new regulations. One of the big changes is the increasing value found in first-party data. Brands must now rely on opt-in and first-party data to help drive campaigns.
The privacy updates of iOS 15 have changed the game for marketers. Brands have been relying on funnels and retargeting to drive people to their websites using lookalike audiences. Essentially, when a prospect lands on a brand’s website or app they were put into a retargeting pool based on a Facebook pixel or IDFA but iOS 15 is now asking for an explicit opt-in from customers to provide this information.
In light of the iOS privacy changes making digital advertising increasingly expensive, here are three actionable insights that business leaders can use to attract loyal customers this holiday season.
Major tech companies like Apple and Google are notorious for making updates to their systems that leave marketers scrambling to adjust their advertising and marketing strategies. On June 7, Apple announced the latest update for iPhone, iOS 15.
Business Insider caught up with Cofounder and CEO Emad Hasan who shared the investor deck that helped raise Retina’s recent Series A round led by Alpha Intelligence Capital and Vertical Venture Partners.
Retina, the leading predictive customer lifetime value intelligence company, today announced it raised an $8 million Series A to transform how high-growth brands acquire, retain and expand their most valuable customers.
LA TechWatch caught up with Cofounder and CEO Emad Hasan to learn more about the company’s mission to democratize the access to data that drives high-value sales, future plans, the LA Tech ecosystem, and more.
For customer lifetime value calculations, rough estimates don’t cut it anymore.
Retina partners with mParticle to improve customer experience with CLV. With the integration, Retina can provide early and accurate customer lifetime value metrics to the mParticle platform.
Retina Partners with Databricks to Drive Business Value with Unified Data Analytics. Retina delivers early and accurate customer lifetime value metrics powered by the Databricks platform.
Retina announcing on Techcrunch our latest round of funding
Kauffman Fellows features Retina AI, and how Retina uses CLV for company valuation.
Retina makes Built in LA’s Top 50 Startups to watch in 2020.
Michael Greenberg, CEO of Retina, joins Yahoo Finance’s The Final Round to discuss what this means for the state of retail and how e-commerce companies are keeping pace with the likes of Amazon.
Retina CEO, Michael Greenberg, is invited to speak on 2x eCommerce podcast to discuss the power of evaluating Customer Lifetime Value in eCommerce businesses!
Marketing Land writes about Retina Go! within the Shopify ecosystem.
MarTech covers our new Retina integration within Shopify.
Coverage of our new Shopify App for Retina Go!
Madison Reed dives into the strategic impact of Lifetime Value from Retina
Read what Yahoo Finance says about Retina’s free, self-service product, Retina Go!
Business Wire writes and reviews Retina’s free self-service software, Retina Go!
socalTECH reviews Retina’s new self-service software, Retina Go! that calculates predicted Customer Lifetime Value (LTV), on a customer level.
Our CEO, Michael Greenberg, joins Allison Hartsoe on the “The Customer Equity Accelerator” podcast by Ambition Data to discuss customer intelligence platforms.
CEO and Founder of Retina, Michael Greenberg, is featured on CircleUp’s webinar to go in-depth on the importance of customer Lifetime Value (LTV) in businesses.