Recommendations: Campaign Budget Optimization
Strategic marketers are always looking for ways to optimize ad spend and ROAS. Each campaign will have a cost per acquisition (CPA) goal, but costs per click, not conversion, could drive up the CPA.
Another issue plaguing marketing is that campaigns have to wait 30-, 60-, or even 90-days before campaign performance can be measured and adjustments made. This impacts acquisition costs and ROAS significantly.
Retina eCLV and pCLV features empower data analysts and marketers so they can make intelligent choices about targeting and ad spend in real time. By optimizing campaigns for the highest-value targets, these teams can optimize ROAS and make positive business impacts.