Customer Lifetime Value Migration Over Time
Customer lifetime value (CLV) is not a static metric. It changes over time as new data about a customer is observed. CLV measured a year…
The Secret Business Metric You Are Missing
You are a modern consumer product company looking for the next advantage in the market. You were born digitally transformed; you’ve built marketing and distribution…
Mary Meeker Report Highlights LTV-to-CAC Ratio
Last week, Mary Meeker released her 2019 Internet Trends Report – and the Retina team was at Vox/Recode’s Code Conference to see it. In her…
Busting 5 Common Myths About the California Consumer Privacy Act (CCPA)
At Retina, we model the customer data of our clients to derive predictive lifetime value (LTV) insights. We live and breathe in petabytes of customer…
Facebook and Google Are Using the Wrong ROAS (And How to Fix That)
I have spent a long time working with clients who do most of their customer acquisition through Google and Facebook, and I even spent two…
7 Questions Every Marketer Needs to Ask About Customer Lifetime Value Now
Customer lifetime value (CLV or LTV) is a term that is used rather loosely in most organizations. When I first started working at PayPal, I…
Marketing Data Checklist: 8 Questions for the Data-Driven Marketer
Maybe you’ve heard that you need to map your customer journey or that all the real data-driven marketers are using a 360 degree customer view.…
Predicting Lifetime Value (LTV) Before a Prospect Becomes a Customer
How Car Salespeople Figure Out Your Value to Them Have you ever noticed how car sales executives try to estimate your financial worth with small…