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Marketing

2020 Marketing Spend and 2021 Predictions

Let’s take one final look at 2020 before we move forward into 2021. In terms of marketing spend, how did budgets shape up? After reviewing…

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Marketing Strategy

Tis the Season for CLV

In our recent blog, we discussed how COVID-19 has changed online shopping, possibly forever. How will these trends impact holiday shopping for 2020? In CommerceNext’s…

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Marketing

2021 Communication Hacks

Think back to late March. Every brand and retailer, from global department stores to small stores and eCommerce sites, sent an email to their customers.…

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Marketing Strategy

COVID-19 Has Changed Online Shopping Forever

During the week of March 15, the search term “toilet paper” reached peak popularity on Google, or a value of 100. For comparison, the value…

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Marketing

Stop Wasting Retention Ad Spend on High Lifetime Value Customers

You are wasting retention advertising dollars, and you might not know it. Marketers often look for low cost per click (CPC) and high conversion rates…

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Marketing Data Science

A Guide to Marketing Decision Optimizations

You’re a growth marketer with an analytical mind and a creative side. Each quarter, you lead content strategy, review creative content, allocate budgets, and plan…

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Marketing Strategy

How to Get Your Business Unstuck During COVID-19

The speed and scale of COVID-19’s impact is unprecedented and is forcing companies to make critical decisions with incomplete or inaccurate information. In particular, we…

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Marketing

Customer Behavior During COVID-19

At Retina, we know the importance of providing the right value for the right customer. However, these are trying times for many consumers. During COVID-19,…

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Marketing Strategy

You Calculated Customer Lifetime Value. Now What?

What to do with all that customer data When analyzing customer data, it’s easy to miss the forest for the trees when bombarded with social…

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