You Calculated Customer Lifetime Value. Now What?
What to do with all that customer data When analyzing customer data, it’s easy to miss the forest for the trees when bombarded with social…
3 Strategies for Professionals with No Recession Experience
In the summer of 2008, I moved to California and joined Boeing as an engineer. In August 2008, the recession hit and it was not…
Preparing for the Economic Headwinds Created by the Coronavirus
Coronavirus disease 2019 (COVID-19) has caused plenty of uncertainty across the country and around the world. While articles and checklists abound on how to prepare…
How Retina Go Empowers Shopify Business Owners to Target Better Customers
Shopify makes it easy for both seasoned and aspiring business owners to offer their products and services online. But, getting to know customers you might…
Retina Featured on 2X eCommerce Podcast
Looking for the best-kept secret in eCommerce? Don’t miss the recent episode of the 2X eCommerce podcast, where Kunle Campbell interviews Retina’s CEO Micheal Greenberg…
4 Top Machine Learning Use-Cases for Consumer Marketing
You’ve heard lots of hype about machine learning, but how can it REALLY help you get and edge in consumer marketing? We’ve been doing data…
3 Secret Strategies for Superpowered Facebook Marketing via Customer Lifetime Value
Are you finding it increasingly more expensive to acquire customers on Facebook? Are the customers you acquire spending less and threatening your profitability? We’ve seen…
Customer Lifetime Value Migration Over Time
Customer lifetime value (CLV) is not a static metric. It changes over time—sometimes dramatically—as you observe new data about a customer. At Retina, we analyze…
The Secret Business Metric You Are Missing
You are a modern consumer product company looking for the next advantage in the market. You were born digitally transformed; you’ve built marketing and distribution…