Retina Featured on 2X eCommerce Podcast
Looking for the best-kept secret in eCommerce? Don’t miss the recent episode of the 2X eCommerce podcast, where Kunle Campbell interviews Retina’s CEO Micheal Greenberg…
4 Top Machine Learning Use-Cases for Consumer Marketing
You’ve heard lots of hype about machine learning, but how can it REALLY help you get and edge in consumer marketing? We’ve been doing data…
3 Secret Strategies for Superpowered Facebook Marketing via Customer Lifetime Value
Are you finding it increasingly more expensive to acquire customers on Facebook? Are the customers you acquire spending less and threatening your profitability? We’ve seen…
Customer Lifetime Value Migration Over Time
Customer lifetime value (CLV) is not a static metric. It changes over time—sometimes dramatically—as you observe new data about a customer. At Retina, we analyze…
The Secret Business Metric You Are Missing
You are a modern consumer product company looking for the next advantage in the market. You were born digitally transformed; you’ve built marketing and distribution…
Mary Meeker Report Highlights LTV-to-CAC Ratio
Last week, Mary Meeker released her 2019 Internet Trends Report – and the Retina team was at Vox/Recode’s Code Conference to see it. In her…
Busting 5 Common Myths About the California Consumer Privacy Act (CCPA)
At Retina, we model the customer data of our clients to derive predictive lifetime value (LTV) insights. We live and breathe in petabytes of customer…
Facebook and Google Are Using the Wrong ROAS (And How to Fix That)
I have spent a long time working with clients who do most of their customer acquisition through Google and Facebook, and I even spent two…
7 Questions Every Marketer Needs to Ask About Customer Lifetime Value Now
Customer lifetime value (CLV or LTV) is a term that is used rather loosely in most organizations. When I first started working at PayPal, I…