Data-Driven Marketing for the Beauty Industry [Infographic]
The global beauty industry is growing fast—from 2020 to 2021, revenue has jumped from $483 billion to $511 billion, and is expected to exceed $716…
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Why Paid Retention Might Be Cheaper Than You Think
With predictive customer lifetime value metrics, retention marketing via paid channels might be cheaper than you think.
2020 Marketing Spend and 2021 Predictions
Let’s take one final look at 2020 before we move forward into 2021. In terms of marketing spend, how did budgets shape up? After reviewing…
Tis the Season for CLV
In our recent blog, we discussed how COVID-19 has changed online shopping, possibly forever. How will these trends impact holiday shopping for 2020? In CommerceNext’s…
2021 Communication Hacks
Think back to late March. Every brand and retailer, from global department stores to small stores and eCommerce sites, sent an email to their customers.…
COVID-19 Has Changed Online Shopping Forever
During the week of March 15, the search term “toilet paper” reached peak popularity on Google, or a value of 100. For comparison, the value…
Stop Wasting Retention Ad Spend on High Lifetime Value Customers
You are wasting retention advertising dollars, and you might not know it. Marketers often look for low cost per click (CPC) and high conversion rates…
A Guide to Marketing Decision Optimizations
You’re a growth marketer with an analytical mind and a creative side. Each quarter, you lead content strategy, review creative content, allocate budgets, and plan…
How to Get Your Business Unstuck During COVID-19
The speed and scale of COVID-19’s impact is unprecedented and is forcing companies to make critical decisions with incomplete or inaccurate information. In particular, we…