Are you finding it increasingly more expensive to acquire customers on Facebook? Are the customers you acquire spending less and threatening your profitability? We’ve seen…
Customer lifetime value (CLV) is not a static metric. It changes over time as new data about a customer is observed. CLV measured a year…
You are a modern consumer product company looking for the next advantage in the market. You were born digitally transformed; you’ve built marketing and distribution…
Last week, Mary Meeker released her 2019 Internet Trends Report – and the Retina team was at Vox/Recode’s Code Conference to see it. In her…
At Retina, we model the customer data of our clients to derive predictive lifetime value (LTV) insights. We live and breathe in petabytes of customer…
I have spent a long time working with clients who do most of their customer acquisition through Google and Facebook, and I even spent two…
Customer lifetime value (CLV or LTV) is a term that is used rather loosely in most organizations. When I first started working at PayPal, I…
Maybe you’ve heard that you need to map your customer journey or that all the real data-driven marketers are using a 360 degree customer view.…
How Car Salespeople Figure Out Your Value to Them Have you ever noticed how car sales executives try to estimate your financial worth with small…
