COVID-19 Has Changed Online Shopping Forever
During the week of March 15, the search term “toilet paper” reached peak popularity on Google, or a value of 100. For comparison, the value…
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Stop Wasting Retention Ad Spend on High Lifetime Value Customers
You are wasting retention advertising dollars, and you might not know it. Marketers often look for low cost per click (CPC) and high conversion rates…
A Guide to Marketing Decision Optimizations
You’re a growth marketer with an analytical mind and a creative side. Each quarter, you lead content strategy, review creative content, allocate budgets, and plan…
How to Get Your Business Unstuck During COVID-19
The speed and scale of COVID-19’s impact is unprecedented and is forcing companies to make critical decisions with incomplete or inaccurate information. In particular, we…
Customer Behavior During COVID-19
At Retina, we know the importance of providing the right value for the right customer. However, these are trying times for many consumers. During COVID-19,…
You Calculated Customer Lifetime Value. Now What?
What to do with all that customer data When analyzing customer data, it’s easy to miss the forest for the trees when bombarded with social…
3 Strategies for Professionals with No Recession Experience
In the summer of 2008, I moved to California and joined Boeing as an engineer. In August 2008, the recession hit and it was not…
How Retina Go Empowers Ecommerce Business Owners to Target Better Customers
Ecommerce sites like Shopify make it easy for both seasoned and aspiring business owners to offer their products and services online. But, getting to know…
Retina Featured on 2X eCommerce Podcast
Looking for the best-kept secret in eCommerce? Don’t miss the recent episode of the 2X eCommerce podcast, where Kunle Campbell interviews Retina’s CEO Micheal Greenberg…