What is CAN-SPAM?
CAN-SPAM was designed to regulate how commercial and marketing emails are sent. Senders found in violation of CAN-SPAM can be fined upwards of $40,000 per email sent in violation.
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Holiday Tips for a Changing Marketing Landscape, Part 2: Making the Best of a Wealth of Data
At this point, retail eCommerce marketers already understand that crafting a highly personalized digital marketing experience is necessary to attract new customers as their expectations…
Retaining Holiday Customers Year Round with Dollar Shave Club
In our virtual roundtable, Kyle Iwamoto from Dollar Shave Club, Anish Shah from Bring Ruckus, and Retina’s own Emad Hasan discussed strategy to a successful holiday season.
Understanding Customer Lifetime Value
It’s more important than ever to understand your customers and their buying behaviors. CLV, or Customer Lifetime Value, is a key metric in prioritizing your customer relationships.
iOS 15 and its Implications for Marketers
iOS 15 has arrived, and with it new changes that render thirty party data all but useless. Here’s how to update your marketing strategy accordingly.
Holiday Tips for a Changing Marketing Landscape, Part 1: Making Connections with Ad Personalization
It’s been a big year for eCommerce retail and this trend doesn’t show any signs of slowing as the next holiday season approaches. Crafting a…
Discussing Solutions For Facebook Attribution and ROAS Challenges Following IDFA
Earlier this year, Apple began releasing iOS 14.5. This update prompted users to answer whether they would allow their data to be tracked for advertising…
Craft a Personalized Customer Journey Using First and Third Party Data [Report]
Offering a personalized customer experience in the retail and eCommerce sectors relies on using data strategically to understand and respond to your customers’ needs, preferences,…
Data-Driven Marketing for the Beauty Industry [Infographic]
The global beauty industry is growing fast—from 2020 to 2021, revenue has jumped from $483 billion to $511 billion, and is expected to exceed $716…