Why Paid Retention Might Be Cheaper Than You Think
With predictive customer lifetime value metrics, retention marketing via paid channels might be cheaper than you think.
With predictive customer lifetime value metrics, retention marketing via paid channels might be cheaper than you think.
Let’s take one final look at 2020 before we move forward into 2021. In terms of marketing spend, how did budgets shape up? After reviewing…
In our recent blog, we discussed how COVID-19 has changed online shopping, possibly forever. How will these trends impact holiday shopping for 2020? In CommerceNext’s…
Think back to late March. Every brand and retailer, from global department stores to small stores and eCommerce sites, sent an email to their customers.…
During the week of March 15, the search term “toilet paper” reached peak popularity on Google, or a value of 100. For comparison, the value…
You are wasting retention advertising dollars, and you might not know it. Marketers often look for low cost per click (CPC) and high conversion rates…
You’re a growth marketer with an analytical mind and a creative side. Each quarter, you lead content strategy, review creative content, allocate budgets, and plan…
The speed and scale of COVID-19’s impact is unprecedented and is forcing companies to make critical decisions with incomplete or inaccurate information. In particular, we…
At Retina, we know the importance of providing the right value for the right customer. However, these are trying times for many consumers. During COVID-19,…