Retina White Papers & Use Cases
Check out our white papers, eBooks, blogs, and use cases to learn more about Retina, predictive CLV, and insights to improve business performance.
Explore White Papers & eBooks
Retina's Approach to Customer Lifetime Value (CLV)
Retina's CLV model is fast, accurate, versatile, and early in the customer journey. Learn how Retina’s predictive CLV let's you see insights into your best-fit customers and helps you make data-driven recommendations that will optimize acquisition costs, revenue, and much, much more.
How to Calculate Customer Lifetime Value
Learn how to calculate customer lifetime value (CLV) in eight steps. Plus, discover why it’s important to calculate CLV at the individual-customer level, not just at the cohort level.
How to Analyze Customer-Level Profitability
Discover business use cases, required data sets, and common mistakes to avoid for a customer-level profitability analysis.
Adding Color to Customer Data
Madison Reed highlighted interactive quiz results to determine customer lifetime value.
Explore Use Cases & Customer Success
The Changing Landscape of Customer Lifetime Value
Backcountry travel beyond static metrics to determine how brand loyalty changes over time.
8.1X ROAS with Retina CLV-based Lookalike Audiences
Retina partnered with a leading website domain company to improve their acquisition campaigns with lookalike audiences.
Optimizing Customer Acquisition Strategies for LTV:CAC vs CPAs
Ritual demonstrated cost savings with value-based bidding campaigns on Facebook.
Grooming Customer Data for Future Growth
Brickell used Retina to accurately value their company and continue developing sales and marketing strategies that would cater to their best customers’ needs far into the future.
Boosting Campaign Health & Wellness with CLV
FAMBrands used Retina to optimize their marketing campaigns by building lookalikes based on their highest value customers.