Retina's Approach to Customer Lifetime Value

Retina built a new CLV model that is fast, accurate, versatile, and early in the customer journey.

Download the whitepaper to learn:

  • How Retina’s approach goes beyond RFM and BTYD models
  • How Retina estimates customer-level patterns to simulate behavior into the future.
  • Business applications for customer lifetime value in marketing, finance, customer success, and more

CLV Over Time

Discover how to predict CLV over time at the customer level. This level of precision is critical for personalized decision making, including these use cases:

  • Growth marketing
  • Fiscal and inventory projections
  • Customer success and fulfillment
  • Unit economics and analytics

CLV Applications

High-Value Customer Behaviors

Campaign Budget Optimization

Optimize your campaign in near real-time with predictive CLV available at first purchase.

Build Lookalike Audiences

CLV Lead Scoring

Build microsegments and determine each lead’s value before the point of purchase.

RFM Segmentation

Acquisition Campaigns

Optimize ad spend with lookalike audiences and value-based bidding strategies.