Boosting Campaign Health and Wellness with CLV
FAMBrands used Retina to optimize their marketing campaigns by building lookalikes based on their highest value customers.
Download the case study to learn:
- How FAMBrands segmented their customers by predicted lifetime value and churn rate
- How Retina empowered FAMBrands to build value-based lookalike audiences
- Why FAMBrands saw a 20% increase in campaign performance