A Guide to Marketing Decision Optimizations
You’re a growth marketer with an analytical mind and a creative side. Each quarter, you lead content strategy, review creative content, allocate budgets, and plan…
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Stop Wasting Retention Ad Spend on High Lifetime Value Customers
You are wasting retention advertising dollars, and you might not know it. Marketers often look for low cost per click (CPC) and high conversion rates…
A Checklist to Design Your Data Platform
Have you done a “digital transformation” but find your business fails to get real value from your data? Are you finding new data-related pain points,…
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Why It Is Important to Calculate CLV at the Individual Level
The most popular and commonly used customer lifetime value (CLV) models benchmark their strength on aggregate metrics. When compared at the aggregate level, many of…
How to Get Your Business Unstuck During COVID-19
The speed and scale of COVID-19’s impact is unprecedented and is forcing companies to make critical decisions with incomplete or inaccurate information. In particular, we…
Customer Behavior During COVID-19
At Retina, we know the importance of providing the right value for the right customer. However, these are trying times for many consumers. During COVID-19,…
You Calculated Customer Lifetime Value. Now What?
What to do with all that customer data When analyzing customer data, it’s easy to miss the forest for the trees when bombarded with social…
3 Strategies for Professionals with No Recession Experience
In the summer of 2008, I moved to California and joined Boeing as an engineer. In August 2008, the recession hit and it was not…
Preparing for the Economic Headwinds Created by the Coronavirus
Coronavirus disease 2019 (COVID-19) has caused plenty of uncertainty across the country and around the world. While articles and checklists abound on how to prepare…
How Retina Go Empowers Ecommerce Business Owners to Target Better Customers
Ecommerce sites like Shopify make it easy for both seasoned and aspiring business owners to offer their products and services online. But, getting to know…
3 Principles of Stakeholder Management for Data Scientists
As a data scientist, you might evaluate your own work based upon accuracy, completeness, models, or some other criterion. But, if you’re not able to…