Common Mistakes When Conveying Complex Model Results
You have a working model. You have spent days, even weeks to reach this stage. Now you are preparing for the big day, the day…
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Making the Jump: D2C to Omnichannel
With so many D2C brands selling on Amazon, Target, and Walmart, should you make the jump to omnichannel? We will discuss the pros and cons…
Shifts in Buying Behavior and What It Means for Your Business
Back in March, the US economy all but shut down to help slow the rate of spread of COVID-19. At the time, people felt a…
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Technical Miscommunication and How to Avoid It
The curse-of-knowledge is a common cause of technical miscommunication, especially when technical terms are involved. Here are a few ways to notice when it is…
5 Steps to Managing Remote Data Science Teams
Introduction As enterprises begin to reopen post-pandemic, most are recognizing the reality of managing a remote/distributed workforce. Across the globe, businesses are reevaluating how they…
Calculate the ROI of Building or Buying Data Solutions
This article explains how to make an ROI case for either building or buying data solutions. We will start with the concept of understanding value…
5 Lessons Data Scientists Need to Know About Moving Models to Production
This article shares the common issues that data teams face when moving their models from development to production systems and how these issues could be…
Stop Wasting Retention Ad Spend on High Lifetime Value Customers
You are wasting retention advertising dollars, and you might not know it. Marketers often look for low cost per click (CPC) and high conversion rates…
A Checklist to Design Your Data Platform
Have you done a “digital transformation” but find your business fails to get real value from your data? Are you finding new data-related pain points,…
A Guide to Marketing Decision Optimizations
You’re a growth marketer with an analytical mind and a creative side. Each quarter, you lead content strategy, review creative content, allocate budgets, and plan…
Why It Is Important to Calculate CLV at the Individual Level
The most popular and commonly used customer lifetime value (CLV) models benchmark their strength on aggregate metrics. When compared at the aggregate level, many of…