Retaining Holiday Customers Year Round with Dollar Shave Club
In our virtual roundtable, Kyle Iwamoto from Dollar Shave Club, Anish Shah from Bring Ruckus, and Retina’s own Emad Hasan discussed strategy to a successful holiday season.
Featured Posts
How Retina Solves the Facebook Attribution and ROAS Problems
By focusing on first-party data to send predictive metrics like customer lifetime value and CLV:CAC ratios back to Facebook, advertisers can understand the long-term value of their customers from the point of first purchase.
7 Questions Every Marketer Needs to Ask About Customer Lifetime Value Now
Customer lifetime value (CLV or LTV) is a term that is used rather loosely in most organizations. When I first started working at PayPal, I…
3 Secret Strategies for Superpowered Facebook Marketing via Customer Lifetime Value
Are you finding it increasingly more expensive to acquire customers on Facebook? Are the customers you acquire spending less and threatening your profitability? We’ve seen…
What Is the Difference Between CLV and LTV?
There are plenty of acronyms floating around the analytics space. It can be hard to keep track. Even with predictive customer metrics, we have LTV,…
Predicting CLV for Prospective Customers
How Car Salespeople Figure Out Your Value to Them Have you ever noticed how car sales professionals try to estimate your financial worth with small…
Discussing Solutions For Facebook Attribution and ROAS Challenges Following IDFA
Earlier this year, Apple began releasing iOS 14.5. This update prompted users to answer whether they would allow their data to be tracked for advertising…
- Filter:
- All
- Marketing
- Data Science
- Strategy
- Engineering
Understanding Customer Lifetime Value
It’s more important than ever to understand your customers and their buying behaviors. CLV, or Customer Lifetime Value, is a key metric in prioritizing your customer relationships.
iOS 15 and its Implications for Marketers
iOS 15 has arrived, and with it new changes that render thirty party data all but useless. Here’s how to update your marketing strategy accordingly.
Holiday Tips for a Changing Marketing Landscape, Part 1: Making Connections with Ad Personalization
It’s been a big year for eCommerce retail and this trend doesn’t show any signs of slowing as the next holiday season approaches. Crafting a…
Discussing Solutions For Facebook Attribution and ROAS Challenges Following IDFA
Earlier this year, Apple began releasing iOS 14.5. This update prompted users to answer whether they would allow their data to be tracked for advertising…
Craft a Personalized Customer Journey Using First and Third Party Data [Report]
Offering a personalized customer experience in the retail and eCommerce sectors relies on using data strategically to understand and respond to your customers’ needs, preferences,…
Data-Driven Marketing for the Beauty Industry [Infographic]
The global beauty industry is growing fast—from 2020 to 2021, revenue has jumped from $483 billion to $511 billion, and is expected to exceed $716…
What Is the Difference Between CLV and LTV?
There are plenty of acronyms floating around the analytics space. It can be hard to keep track. Even with predictive customer metrics, we have LTV,…
Personalize Customer Service with CLV
Learn how to quantify customer service and appeasements based on customer lifetime value.