DataOps Principles: How Startups Do Data The Right Way
If you have been trying to harness the power of data science and machine learning — but, like many teams, struggling to produce results —…
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Predicting Lifetime Value (LTV) Before a Prospect Becomes a Customer
How Car Salespeople Figure Out Your Value to Them Have you ever noticed how car sales executives try to estimate your financial worth with small…
DataOps Principles: How Startups Do Data The Right Way
If you have been trying to harness the power of data science and machine learning — but, like many teams, struggling to produce results —…
Why Game of Thrones Episode 8.3 Was Objectively Bad
Unfortunately, I watched Game of Thrones season 8 episode 3. [SPOILERS WARNING BELOW] On Game of Thrones fandom, I imagine I fall somewhere in the…
Facebook and Google Are Using the Wrong ROAS (And How to Fix That)
I have spent a long time working with clients who do most of their customer acquisition through Google and Facebook, and I even spent two…
RNNs vs Traditional ML for Predictive Customer Lifetime Value
At Retina, we build models to predict Customer Lifetime Value (CLV). Our data science team is constantly working to refine and improve upon those models,…
Data Science for French Fries
The Retina Data Science team enjoys geeking out on data, and eating. So we decided to do both at the same time! We grabbed some…
7 Questions Every Marketer Needs to Ask About Customer Lifetime Value Now
Customer lifetime value (CLV or LTV) is a term that is used rather loosely in most organizations. When I first started working at PayPal, I…
7 Ways Machine Learning Projects Fail
Machine learning is transforming the world. However, not all machine learning projects succeed. Through our years of experience in this field, we’ve identified several common…
Starter Guide to R Plumber + Slack (a detailed walkthrough)
Git Repository Context & Inspiration I was inspired last month by RStudio::conf (2019) to start publishing some of the fun R work I have been…
Marketing Data Checklist: 8 Questions for the Data-Driven Marketer
Maybe you’ve heard that you need to map your customer journey or that all the real data-driven marketers are using a 360 degree customer view.…