Why Paid Retention Might Be Cheaper Than You Think
With predictive customer lifetime value metrics, retention marketing via paid channels might be cheaper than you think.
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iOS 15 and its Implications for Marketers
iOS 15 has arrived, and with it new changes that render thirty party data all but useless. Here’s how to update your marketing strategy accordingly.
Holiday Tips for a Changing Marketing Landscape, Part 1: Making Connections with Ad Personalization
It’s been a big year for eCommerce retail and this trend doesn’t show any signs of slowing as the next holiday season approaches. Crafting a…
Craft a Personalized Customer Journey Using First and Third Party Data [Report]
Offering a personalized customer experience in the retail and eCommerce sectors relies on using data strategically to understand and respond to your customers’ needs, preferences,…
Discussing Solutions For Facebook Attribution and ROAS Challenges Following IDFA
Earlier this year, Apple began releasing iOS 14.5. This update prompted users to answer whether they would allow their data to be tracked for advertising…
Data-Driven Marketing for the Beauty Industry [Infographic]
The global beauty industry is growing fast—from 2020 to 2021, revenue has jumped from $483 billion to $511 billion, and is expected to exceed $716…
How Retina Solves the Facebook Attribution and ROAS Problems
By focusing on first-party data to send predictive metrics like customer lifetime value and CLV:CAC ratios back to Facebook, advertisers can understand the long-term value of their customers from the point of first purchase.
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2020 Marketing Spend and 2021 Predictions
Let’s take one final look at 2020 before we move forward into 2021. In terms of marketing spend, how did budgets shape up? After reviewing…
How Healthy Is Your Customer Base?
Track the health and quality of your customers by looking at the distribution of product-market fit in the form of a cumulative revenue concentration graph.
Tis the Season for CLV
In our recent blog, we discussed how COVID-19 has changed online shopping, possibly forever. How will these trends impact holiday shopping for 2020? In CommerceNext’s…
2021 Communication Hacks
Think back to late March. Every brand and retailer, from global department stores to small stores and eCommerce sites, sent an email to their customers.…
COVID-19 Has Changed Online Shopping Forever
During the week of March 15, the search term “toilet paper” reached peak popularity on Google, or a value of 100. For comparison, the value…
The Definitive Guide to Delivering Value from Data using DataOps
This is an opinionated guide on how to use DataOps to deliver business value from data. It is a prescriptive fix for organizations struggling to…
Customer Loyalty During and After COVID-19
Brand loyalty has shifted during the pandemic due to increasing price sensitivity, delayed shipping times, product availability, safety concerns, and more. Consider a product like…
Shifts in Buying Behavior and What It Means for Your Business
Back in March, the US economy all but shut down to help slow the rate of spread of COVID-19. At the time, people felt a…