Starter Guide to R Plumber + Slack (a detailed walkthrough)
Git Repository Context & Inspiration I was inspired last month by RStudio::conf (2019) to start publishing some of the fun R work I have been…
Featured Posts
Facebook and Google Are Using the Wrong ROAS (And How to Fix That)
I have spent a long time working with clients who do most of their customer acquisition through Google and Facebook, and I even spent two…
7 Ways Machine Learning Projects Fail
Machine learning is transforming the world. However, not all machine learning projects succeed. Through our years of experience in this field, we’ve identified several common…
Marketing Data Checklist: 8 Questions for the Data-Driven Marketer
Maybe you’ve heard that you need to map your customer journey or that all the real data-driven marketers are using a 360 degree customer view.…
Predicting Lifetime Value (LTV) Before a Prospect Becomes a Customer
How Car Salespeople Figure Out Your Value to Them Have you ever noticed how car sales executives try to estimate your financial worth with small…