2021 Communication Hacks
Think back to late March. Every brand and retailer, from global department stores to small stores and eCommerce sites, sent an email to their customers.…
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Data-Driven Marketing for the Beauty Industry [Infographic]
The global beauty industry is growing fast—from 2020 to 2021, revenue has jumped from $483 billion to $511 billion, and is expected to exceed $716…
How Retina Solves the Facebook Attribution and ROAS Problems
By focusing on first-party data to send predictive metrics like customer lifetime value and CLV:CAC ratios back to Facebook, advertisers can understand the long-term value of their customers from the point of first purchase.
Fire Your Bad Customers Before Talking to Investors
Read how bad customers impact your business from a growth perspective and from the viewpoint of board members and investors.
Data Science User Experience: Lost In Translation
If you ever get the chance to talk to a VP of Analytics or a Head of Data Science, you will find that most have…
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COVID-19 Has Changed Online Shopping Forever
During the week of March 15, the search term “toilet paper” reached peak popularity on Google, or a value of 100. For comparison, the value…
The Definitive Guide to Delivering Value from Data using DataOps
This is an opinionated guide on how to use DataOps to deliver business value from data. It is a prescriptive fix for organizations struggling to…
Customer Loyalty During and After COVID-19
Brand loyalty has shifted during the pandemic due to increasing price sensitivity, delayed shipping times, product availability, safety concerns, and more. Consider a product like…
Shifts in Buying Behavior and What It Means for Your Business
Back in March, the US economy all but shut down to help slow the rate of spread of COVID-19. At the time, people felt a…
Making the Jump: D2C to Omnichannel
With so many D2C brands selling on Amazon, Target, and Walmart, should you make the jump to omnichannel? We will discuss the pros and cons…
Reading Between the Lines on Profitability During Tapestry’s Earnings Calls
I read through today’s earnings calls by Tapestry and found it to be very interesting. They mentioned the words profit or profitability 40 times and…
How to Use CLV for Customer Success
A lot of customer service and customer support teams are making the shift to customer success or even customer experience. While the former teams are…
How to Co-Create a Vision for Success
2020 has brought an onslaught of changes for all of us. As analytics professionals, many of us have experienced changes within our teams or companies.…