3 Strategies for Professionals with No Recession Experience
In the summer of 2008, I moved to California and joined Boeing as an engineer. In August 2008, the recession hit and it was not…
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Why It Is Important to Calculate CLV at the Individual Level
The most popular and commonly used customer lifetime value (CLV) models benchmark their strength on aggregate metrics. When compared at the aggregate level, many of…
A Guide to Marketing Decision Optimizations
You’re a growth marketer with an analytical mind and a creative side. Each quarter, you lead content strategy, review creative content, allocate budgets, and plan…
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Preparing for the Economic Headwinds Created by the Coronavirus
Coronavirus disease 2019 (COVID-19) has caused plenty of uncertainty across the country and around the world. While articles and checklists abound on how to prepare…
How Retina Go Empowers Ecommerce Business Owners to Target Better Customers
Ecommerce sites like Shopify make it easy for both seasoned and aspiring business owners to offer their products and services online. But, getting to know…
3 Principles of Stakeholder Management for Data Scientists
As a data scientist, you might evaluate your own work based upon accuracy, completeness, models, or some other criterion. But, if you’re not able to…
Retina Featured on 2X eCommerce Podcast
Looking for the best-kept secret in eCommerce? Don’t miss the recent episode of the 2X eCommerce podcast, where Kunle Campbell interviews Retina’s CEO Micheal Greenberg…
Using R Plumber and Slack to Run Data Science Pipelines
Using R Plumber and Slack to Run Data Science Pipelines Last year I published a starter guide that explains how we used the R…
4 Top Machine Learning Use-Cases for Consumer Marketing
You’ve heard lots of hype about machine learning, but how can it REALLY help you get and edge in consumer marketing? We’ve been doing data…
Four Principles of Data Science Ethics at Retina
Does your data science team worry about aligning your work with your values? Data science and machine learning provide new capabilities, and with those come…
Tech Sprints Speed Runs: How to Validate your Ideas as Fast as Humanly Possible
Are you building products without knowing if anyone will use them? Does market validation seem to take forever? If so, then this post about how…