By focusing on first-party data to send predictive metrics like customer lifetime value and CLV:CAC ratios back to Facebook, advertisers can understand the long-term value of their customers from the point of first purchase.
Customer lifetime value (CLV or LTV) is a term that is used rather loosely in most organizations. When I first started working at PayPal, I…
Are you finding it increasingly more expensive to acquire customers on Facebook? Are the customers you acquire spending less and threatening your profitability? We’ve seen…
There are plenty of acronyms floating around the analytics space. It can be hard to keep track. Even with predictive customer metrics, we have LTV,…
How Car Salespeople Figure Out Your Value to Them Have you ever noticed how car sales professionals try to estimate your financial worth with small…
Earlier this year, Apple began releasing iOS 14.5. This update prompted users to answer whether they would allow their data to be tracked for advertising…
At this point, retail eCommerce marketers already understand that crafting a highly personalized digital marketing experience is necessary to attract new customers as their expectations…
In our virtual roundtable, Kyle Iwamoto from Dollar Shave Club, Anish Shah from Bring Ruckus, and Retina’s own Emad Hasan discussed strategy to a successful holiday season.
It’s more important than ever to understand your customers and their buying behaviors. CLV, or Customer Lifetime Value, is a key metric in prioritizing your customer relationships.
iOS 15 has arrived, and with it new changes that render thirty party data all but useless. Here’s how to update your marketing strategy accordingly.
It’s been a big year for eCommerce retail and this trend doesn’t show any signs of slowing as the next holiday season approaches. Crafting a…
Earlier this year, Apple began releasing iOS 14.5. This update prompted users to answer whether they would allow their data to be tracked for advertising…
Offering a personalized customer experience in the retail and eCommerce sectors relies on using data strategically to understand and respond to your customers’ needs, preferences,…
The global beauty industry is growing fast—from 2020 to 2021, revenue has jumped from $483 billion to $511 billion, and is expected to exceed $716…
There are plenty of acronyms floating around the analytics space. It can be hard to keep track. Even with predictive customer metrics, we have LTV,…