What Is the Difference Between CLV and LTV?
There are plenty of acronyms floating around the analytics space. It can be hard to keep track. Even with predictive customer metrics, we have LTV,…
By focusing on first-party data to send predictive metrics like customer lifetime value and CLV:CAC ratios back to Facebook, advertisers can understand the long-term value of their customers from the point of first purchase.
Customer lifetime value (CLV or LTV) is a term that is used rather loosely in most organizations. When I first started working at PayPal, I…
Are you finding it increasingly more expensive to acquire customers on Facebook? Are the customers you acquire spending less and threatening your profitability? We’ve seen…
There are plenty of acronyms floating around the analytics space. It can be hard to keep track. Even with predictive customer metrics, we have LTV,…
How Car Salespeople Figure Out Your Value to Them Have you ever noticed how car sales professionals try to estimate your financial worth with small…
Earlier this year, Apple began releasing iOS 14.5. This update prompted users to answer whether they would allow their data to be tracked for advertising…
There are plenty of acronyms floating around the analytics space. It can be hard to keep track. Even with predictive customer metrics, we have LTV,…
Learn how to quantify customer service and appeasements based on customer lifetime value.
By focusing on first-party data to send predictive metrics like customer lifetime value and CLV:CAC ratios back to Facebook, advertisers can understand the long-term value of their customers from the point of first purchase.
Read how bad customers impact your business from a growth perspective and from the viewpoint of board members and investors.
With predictive customer lifetime value metrics, retention marketing via paid channels might be cheaper than you think.
Let’s take one final look at 2020 before we move forward into 2021. In terms of marketing spend, how did budgets shape up? After reviewing…
Track the health and quality of your customers by looking at the distribution of product-market fit in the form of a cumulative revenue concentration graph.
In our recent blog, we discussed how COVID-19 has changed online shopping, possibly forever. How will these trends impact holiday shopping for 2020? In CommerceNext’s…
Think back to late March. Every brand and retailer, from global department stores to small stores and eCommerce sites, sent an email to their customers.…