Determine Early Value Drivers

How do high-value customers behave? What actions do they take early in the customer lifecycle?

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Driving Value Early in the Customer Journey

With early customer lifetime value metrics, we can determine which channels, products, and behaviors separate high-value from low-value customers. With this information, you can boost budgets for high-value channels, prominently feature high-value products, and incentivize high-value behaviors.

Case Study

  • Problem: The client didn’t know what survey answers or initial product purchases resonated with their high value customers.
  • Retina solution: Determine what actions and features are associated with high-CLV customers.
  • Baseline experiment design: Retina explored customer-level features and their relationship to CLV
  • Results: The client discovered a specific product line and a customer behavior that boosted the chance of a customer becoming high value by 40% and 52% respectively.

ROI Tracking

Cost Savings

Optimize marketing campaign budgets to focus on the channels that bring in high-value customers.

Increased Revenue

Acquire more high-value customers who will spend more with your company over their lifetimes.

Opportunity Cost

Continue promoting products and using channels that attract low-value customers.

How to Implement

  1. Score all customers using eCLV
  2. Generate customer-level features of interest, bucketed into actionable hypothesis segments
  3. Take action on the the conclusions drawn from these category importance scores
  4. Track changes in company-wide customer health
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