Determine Early Value Drivers

How do high-value customers behave? What actions do they take early in the customer lifecycle?

Driving Value Early in the Customer Journey

With early customer lifetime value metrics, we can determine which channels, products, and behaviors separate high-value from low-value customers. With this information, you can boost budgets for high-value channels, prominently feature high-value products, and incentivize high-value behaviors.

Case Study

  • Problem: The client didn’t know what survey answers or initial product purchases resonated with their high value customers.
  • Retina solution: Determine what actions and features are associated with high-CLV customers.
  • Baseline experiment design: Retina explored customer-level features and their relationship to CLV
  • Results: The client discovered a specific product line and a customer behavior that boosted the chance of a customer becoming high value by 40% and 52% respectively.

ROI Tracking

Cost Savings

Optimize marketing campaign budgets to focus on the channels that bring in high-value customers.

Increased Revenue

Acquire more high-value customers who will spend more with your company over their lifetimes.

Opportunity Cost

Continue promoting products and using channels that attract low-value customers.

How to Implement

  1. Score all customers using eCLV
  2. Generate customer-level features of interest, bucketed into actionable hypothesis segments
  3. Take action on the the conclusions drawn from these category importance scores
  4. Track changes in company-wide customer health