CLV-based audiences support your most important marketing objectives
“I want to acquire more profitable customers.”
Use predicted CLV to segment your high-value customers and build similar/lookalike audiences.
“I want to increase sales to existing customers”
Use predicted residual value to target customers that will spend the most with your brand in the future.
“I want to retain my best customers.”
User predicted CLV in combination with probability lapsed to identify and target high-value customers that are likely to churn.
“I want to win back lapsed high-value customers.”
Use predicted CLV and probability lapsed to find high-value customers that have already lapsed, to target for reactivation.