Enhancing Product-Market Fit
What data is your team using to develop new products? Likely they are analyzing historical product usage or purchase behavior. While this data is useful, it doesn’t always highlight your company’s underserved customers, nor is it necessarily reflective of your future customer base.
What if your product team could predict how your customer base will change over time? What if your product team knew that a certain group of customers was extremely valuable, but the products they bought didn’t truly meet their needs?
Retina Personas categorize clients’ customers by their predicted lifetime value and by statistically meaningful attributes. Not only does this help product teams validate product-market fit for their highest value customers, it also helps them identify other high value segments that might benefit from new products or features.