A new way to bid
Value-based bidding is predicated on the idea that even lower-value customers are worth acquiring一as long as you don’t spend too much acquiring them. With that assumption, Retina helps customers implement value-based bidding (VBB) in their Google and Facebook campaigns. Setting bid caps can help ensure high LTV:CAC ratios and gives clients more flexibility to modify campaign parameters to fit business goals.
With dynamic bid caps from Retina, clients significantly improved their LTV:CAC ratios by keeping acquisition costs below 60% of their bid caps.