Report on the Quality of Customers™ at Your Next Board Meeting

Quality of Customers Report™ (QoC) provides a detailed analysis of a company’s customer base. The QoC focuses on forward-looking customer metrics and accounts for customer equity built with repeat purchase behavior.

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From data to insights

Build Lookalike Audiences

Focus on customer level LTV and profitability metrics

Use third party data to benchmark your LTV metrics

High-Value Customer Behaviors

Get from data to insights within minutes not months

Why do you need a Quality of Customers Report™?

  • Understand who your best customers are based on repeat-purchase behavior, demographics, revenue, retention, and customer lifetime value
  • Identify the health of your customer base and determine opportunities for growth
  • Unlike the Quality of Earnings Report (QoE) that focuses on historical revenue and profitability, the QoC accounts for the lifetime value of customers

What's included in a QoC?

Cohort and Historical Customer Analysis

Bar Graph Illustration

Predictive Lifetime Value and Profitability Analysis

RFM Segmentation

Revenue Concentration Analysis

Customer Segmentation and Marketing Recommendations

Customer Lifetime Value Modeling Company

Growth Accounting Metrics

Customer Behavior and LTV Correlation Analysis

Who uses a Quality of Customers Report™?

  • CXOs and leaders looking to assess & improve customer health and brand equity
  • Financial leaders assessing the health of their customers and business
  • Companies looking to benchmark their performance against their competitors in terms of predicted customer lifetime value

Trusted By

"Working with Retina has been one of the best investments that we have made as a business. Their ability to communicate complex concepts around customer retention and lifetime value in an informative yet simplistic manner has uncovered a plethora of new opportunities for Brickell!"

– Tyler Cohen

VP of Marketing, Brickell

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