Holiday Tips for a Changing Marketing Landscape, Part 1: Making Connections with Ad Personalization
It’s been a big year for eCommerce retail and this trend doesn’t show any signs of slowing as the next holiday season approaches. Crafting a…
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Craft a Personalized Customer Journey Using First and Third Party Data [Report]
Offering a personalized customer experience in the retail and eCommerce sectors relies on using data strategically to understand and respond to your customers’ needs, preferences,…
Data-Driven Marketing for the Beauty Industry [Infographic]
The global beauty industry is growing fast—from 2020 to 2021, revenue has jumped from $483 billion to $511 billion, and is expected to exceed $716…
What Is the Difference Between CLV and LTV?
There are plenty of acronyms floating around the analytics space. It can be hard to keep track. Even with predictive customer metrics, we have LTV,…
Personalize Customer Service with CLV
Learn how to quantify customer service and appeasements based on customer lifetime value.
How Retina Solves the Facebook Attribution and ROAS Problems
By focusing on first-party data to send predictive metrics like customer lifetime value and CLV:CAC ratios back to Facebook, advertisers can understand the long-term value of their customers from the point of first purchase.
Fire Your Bad Customers Before Talking to Investors
Read how bad customers impact your business from a growth perspective and from the viewpoint of board members and investors.
Why Paid Retention Might Be Cheaper Than You Think
With predictive customer lifetime value metrics, retention marketing via paid channels might be cheaper than you think.
Tis the Season for CLV
In our recent blog, we discussed how COVID-19 has changed online shopping, possibly forever. How will these trends impact holiday shopping for 2020? In CommerceNext’s…