Mary Meeker Report Highlights LTV-to-CAC Ratio

Last week, Mary Meeker released her 2019 Internet Trends Report – and the Retina team was at Vox/Recode’s Code Conference to see it. In her report, the former Kleiner Perkins general partner and founder of Bond Capital highlighted lifetime value (LTV) to customer acquisition cost (CAC) ratios as an important way to account for the health of a company.

Retina’s models predict total LTV at a per-customer level in what we call Customer Lifetime Value (CLV). With CLV, you can calculate the LTV-to-CAC ratio for each acquisition channel, marketing campaign, or customer segment.

Enjoy the report!