Customer lifetime value (CLV) is the metric leading companies use to understand their customers’ purchasing habits. Simply put, customers who purchase higher-value products, who purchase more frequently, and who continue to purchase on an ongoing basis are your high-CLV customers.
Retina AI announces integration with Google Ads, allowing customers to see which campaigns are most effective at reaching customers with high lifetime value. LOS…
Marketers are staring down the death of third-party cookies in 2023, and some people are panicking. History has a tendency of repeating itself. So, what…
Retina AI is proud to announce we’ve been named as one of Built In’s 2022 Best Places to Work.
As 2021 comes to a close, we’ve collected our favorite blog posts that reflect on some of the biggest changes the marketing space encountered this year.
Facebook is the backbone of many brands’ customer acquisition strategy. After Facebook’s recent change allowing cryptocurrencies to advertise on their platform, marketers are left to wonder what this may mean for the future of Facebook advertising.
The digital marketing landscape is constantly evolving and changing, but arguably nothing has changed it more than Apple’s iOS 14.5 release in April of 2021.…
Raising capital is an exciting and challenging time for most organizations. Experts Andrew Dunst and Chris Hill answered attendee-submitted questions about how to attract potential investors during part one of our Financial Executive Series.
Inflation is dramatically affecting companies’ gross margins and their profitability. However, if you know how profitable your customers will be throughout the duration of your relationship, you can more intelligently determine how to tackle the problem of inflation.
The global supply chain has been devastated by the COVID-19 pandemic. We’re digging into all of the ways it will affect the holiday season and new year.