Data scientists often evaluate their own work based upon model accuracy, completeness, or some other criterion. However, it’s even more important to demonstrate the business impact of your analysis to stakeholders within your organization.
Retina AI Blog
If you’re a growth marketer that has started measuring customer lifetime value instead of just return on ad spend, this lesson is for you. The next step is to reframe your decision making to optimize your marketing based on CLV.
Defining and rallying support for a vision of success for yourself and your team can help to not only invigorate your team and partners today, but it can also help to sustain momentum, celebrate wins, and structure learnings as you move forward.
Incrementality helps marketers optimize media investments by determining how much each channel or tactic contributes to results.
Apply incrementality testing to customer lifetime value to guide high-quality budget allocation and optimization decisions.