A Year in Blog Posts: The Most Impactful Marketing Developments in 2021
As 2021 comes to a close, we’ve collected our favorite blog posts that reflect on some of the biggest changes the marketing space encountered this year.
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The Evolving Future of Crypto and NFTs in Facebook Advertising
Facebook is the backbone of many brands’ customer acquisition strategy. After Facebook’s recent change allowing cryptocurrencies to advertise on their platform, marketers are left to wonder what this may mean for the future of Facebook advertising.
Securing Investors with Solid Metrics and Customer Relationships
Raising capital is an exciting and challenging time for most organizations. Experts Andrew Dunst and Chris Hill answered attendee-submitted questions about how to attract potential investors during part one of our Financial Executive Series.
Tackling the Inevitable Inflation from the Holiday Supply Chain Shortage
Inflation is dramatically affecting companies’ gross margins and their profitability. However, if you know how profitable your customers will be throughout the duration of your relationship, you can more intelligently determine how to tackle the problem of inflation.
How to Survive the Holiday Season During the Supply Chain Shortage
The global supply chain has been devastated by the COVID-19 pandemic. We’re digging into all of the ways it will affect the holiday season and new year.
Holiday Tips for a Changing Marketing Landscape, Part 2: Making the Best of a Wealth of Data
At this point, retail eCommerce marketers already understand that crafting a highly personalized digital marketing experience is necessary to attract new customers as their expectations…
Retaining Holiday Customers Year Round with Dollar Shave Club
In our virtual roundtable, Kyle Iwamoto from Dollar Shave Club, Anish Shah from Bring Ruckus, and Retina’s own Emad Hasan discussed strategy to a successful holiday season.
Understanding Customer Lifetime Value
It’s more important than ever to understand your customers and their buying behaviors. CLV, or Customer Lifetime Value, is a key metric in prioritizing your customer relationships.
iOS 15 and its Implications for Marketers
iOS 15 has arrived, and with it new changes that render thirty party data all but useless. Here’s how to update your marketing strategy accordingly.