COVID-19 Has Changed Online Shopping Forever
During the week of March 15, the search term “toilet paper” reached peak popularity on Google, or a value of 100. For comparison, the value…
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Customer Loyalty During and After COVID-19
Brand loyalty has shifted during the pandemic due to increasing price sensitivity, delayed shipping times, product availability, safety concerns, and more. Consider a product like…
Shifts in Buying Behavior and What It Means for Your Business
Back in March, the US economy all but shut down to help slow the rate of spread of COVID-19. At the time, people felt a…
Making the Jump: D2C to Omnichannel
With so many D2C brands selling on Amazon, Target, and Walmart, should you make the jump to omnichannel? We will discuss the pros and cons…
Reading Between the Lines on Profitability During Tapestry’s Earnings Calls
I read through today’s earnings calls by Tapestry and found it to be very interesting. They mentioned the words profit or profitability 40 times and…
How to Use CLV for Customer Success
A lot of customer service and customer support teams are making the shift to customer success or even customer experience. While the former teams are…
How to Co-Create a Vision for Success
2020 has brought an onslaught of changes for all of us. As analytics professionals, many of us have experienced changes within our teams or companies.…
Technical Miscommunication and How to Avoid It
The curse-of-knowledge is a common cause of technical miscommunication, especially when technical terms are involved. Here are a few ways to notice when it is…
5 Steps to Managing Remote Data Science Teams
Introduction As enterprises begin to reopen post-pandemic, most are recognizing the reality of managing a remote/distributed workforce. Across the globe, businesses are reevaluating how they…