How to Get Your Business Unstuck During COVID-19
The speed and scale of COVID-19’s impact is unprecedented and is forcing companies to make critical decisions with incomplete or inaccurate information. In particular, we…
By focusing on first-party data to send predictive metrics like customer lifetime value and CLV:CAC ratios back to Facebook, advertisers can understand the long-term value of their customers from the point of first purchase.
Customer lifetime value (CLV or LTV) is a term that is used rather loosely in most organizations. When I first started working at PayPal, I…
Are you finding it increasingly more expensive to acquire customers on Facebook? Are the customers you acquire spending less and threatening your profitability? We’ve seen…
There are plenty of acronyms floating around the analytics space. It can be hard to keep track. Even with predictive customer metrics, we have LTV,…
How Car Salespeople Figure Out Your Value to Them Have you ever noticed how car sales professionals try to estimate your financial worth with small…
Earlier this year, Apple began releasing iOS 14.5. This update prompted users to answer whether they would allow their data to be tracked for advertising…
The speed and scale of COVID-19’s impact is unprecedented and is forcing companies to make critical decisions with incomplete or inaccurate information. In particular, we…
At Retina, we know the importance of providing the right value for the right customer. However, these are trying times for many consumers. During COVID-19,…
What to do with all that customer data When analyzing customer data, it’s easy to miss the forest for the trees when bombarded with social…
In the summer of 2008, I moved to California and joined Boeing as an engineer. In August 2008, the recession hit and it was not…
Coronavirus disease 2019 (COVID-19) has caused plenty of uncertainty across the country and around the world. While articles and checklists abound on how to prepare…
Ecommerce sites like Shopify make it easy for both seasoned and aspiring business owners to offer their products and services online. But, getting to know…
As a data scientist, you might evaluate your own work based upon accuracy, completeness, models, or some other criterion. But, if you’re not able to…
Looking for the best-kept secret in eCommerce? Don’t miss the recent episode of the 2X eCommerce podcast, where Kunle Campbell interviews Retina’s CEO Micheal Greenberg…
Using R Plumber and Slack to Run Data Science Pipelines Last year I published a starter guide that explains how we used the R…