Customer Segmentation by Goal

When it comes to segmenting your customers, you have plenty of options. The right method depends on your business objectives and goals. Do you want to simply understand your current customer base? Do you want to predict what your customers will do next?

Read More

Cluster Messy Time Series

When clustering data, it can be challenging to handle time series data, especially when the series have differing lengths. Check out this lesson for the code and theory on how to cluster your own messy time series data.

Read More