• search icon
  • Platform
By Function
  • Data Analytics
  • Marketing
  • CFO
By Business Need
  • Optimize ROAS
  • CLV to Reduce CAC
  • Customer Retention
CLV
  • CLV Academy
  • FAQs
  • Key Terms
  • CLV Interactive Benchmark
Retina
  • White Papers & Use Cases
  • Blog

Retina AI Blog

Newsletter Sign-Up
twitter profile facebook profile linkedin profile
  • Filter:
  • All
  • Marketing
  • Data Science
  • Strategy
  • Engineering
Data Science Marketing

A Guide to Marketing Decision Optimizations

You’re a growth marketer with an analytical mind and a creative side. Each quarter, you lead content strategy, review creative content, allocate budgets, and plan…

Read More
Data Science

Why It Is Important to Calculate CLV at the Individual Level

The most popular and commonly used customer lifetime value (CLV) models benchmark their strength on aggregate metrics. When compared at the aggregate level, many of…

Read More
Data Science Strategy

Preparing for the Economic Headwinds Created by the Coronavirus

Coronavirus disease 2019 (COVID-19) has caused plenty of uncertainty across the country and around the world. While articles and checklists abound on how to prepare…

Read More
Data Science Strategy

3 Principles of Stakeholder Management for Data Scientists

As a data scientist, you might evaluate your own work based upon accuracy, completeness, models, or some other criterion. But, if you’re not able to…

Read More
Data Science Engineering

Using R Plumber and Slack to Run Data Science Pipelines

Using R Plumber and Slack to Run Data Science Pipelines   Last year I published a starter guide that explains how we used the R…

Read More
Data Science

Four Principles of Data Science Ethics at Retina

Does your data science team worry about aligning your work with your values? Data science and machine learning provide new capabilities, and with those come…

Read More
Data Science

Clustering Messy Time Series

When clustering data, it can be challenging to handle time series data, especially when the series have differing lengths. As part of my PhD work…

Read More
Data Science Marketing

Customer Lifetime Value Migration Over Time

Customer lifetime value (CLV) is not a static metric. It changes over time—sometimes dramatically—as you observe new data about a customer.  At Retina, we analyze…

Read More
Data Science

Goal-Driven Customer Segmentation

Customer segmentation is a powerful technique for understanding your customers. However, it can be tricky to successfully implement it in a business context. In this…

Read More

Posts navigation

Older posts
Newer posts
  • Solutions
  • Media
  • About Us
  • Careers
  • Explore Retina!

Follow Us:

twitter profile facebook profile linkedin profile

[email protected] | 213-770-1060

1424 4th St Ste 214 PMB1819, Santa Monica, CA 90401

© 2025 Retina AI Inc. | Privacy Policy

Subscribe to CLV Insider

Get the newsletter on all things customer lifetime value.

[ninja_form id=22]
By Function
  • Data Analytics
  • Marketing
  • CFO
By Business Need
  • Optimize ROAS
  • CLV to Reduce CAC
  • Customer Retention